This "swadeshi messaging platform" Kimbho comes after Patanjali launched swadeshi samriddhi sim cards. Yoga guru Ramdev's Patanjali has launched a messaging application, "Kimbho", pitching it as a challenge to popular messaging app WhatsApp, which has over 1 billion downloads from Google Play Store. This "swadeshi messaging platform" comes after Patanjali launched Swadeshi Samriddhi sim cards. Patanjali's spokesperson SK Tijarawala tweeted, "Now Bharat will speak. After launching sim cards, Ramdev has launched a new messaging application called Kimbho. Now WhatsApp will be given a competition. Our own #SwadeshiMessagingplatform. Download it directly from Google Play store." Kimbho is a Sanskrit word, which is used to ask, "How are you? What's new?" explained Mr Tijawarawala.
Patanjali's Baba Ramdev launches Kimbho messaging app to take on WhatsApp
Just like WhatsApp, one can either send direct messages to the person or create new groups to send out messages. Apart from this, one can form broadcast lists, follow celebrities and also doodle using Kimbho app. Google Play Store describes Kimbho as a real time messaging app. "Kimbho empowers private group chat with free phone and video calling. It has dozens of amazing features to share text audio, photos, videos, stickers, quickies, location, GIF, Doodle and more," the description reads. Earlier Ramdev's Patanjali Ayurved tied up with state-run telecom company BSNL or Bharat Sanchar Nigam Limited and launched Swadeshi Samriddhi SIM cards on May 27. After its full launch, people will be given a discount of 10 per cent on Patanjali products with the SIM card. The vast Patanjali Ayurved empire, which began by selling homegrown herbal remedies wildly popular in large parts of India, now offers products ranging from food, cosmetics, home care and personal care products to apparel. Patanjali Ayurved had formally launched its e-commerce operations with website Patanjaliayurved.net earlier this year. It has nearly 5,000 retail outlets across India. Patanjali has also branched out into private security, offering army-like training for recruits.
Patanjali's Baba Ramdev launches Kimbho messaging app to take on WhatsApp After tying up with BSNL (Bharat Sanchar Nigam Ltd) to offer its own SIM cards, Yoga Guru Baba Ramdev’s company Patanjali has now launched a messaging app. Called “Kimbho”, the app bears similar features to WhatsApp, and is available free of cost on both the Google Play Store, and Apple’s App store. Patanjali’s spokesperson K Tijarawala tweeted on Wednesday saying, “Now Bharat will speak. After launching sim cards, baba Ramdev has launched a new messaging application called Kimbho. Now WhatsApp will be given a competition. Our own #SwadeshiMessagingplatform. Download it directly from Google Play store.” Kimbho supports both private and group chats, and features voice and video calling as well.
The app can also be used to share photos, videos, music files, gifs, location, doodles and stickers, pretty much everything that is supported on WhatsApp. It also carries some customization features and according to the company is 100 percent secure thanks to its AES encryption. The launch of its messaging application comes right after the company took its first step in the telecom industry on Sunday. Thanks to its partnership with BSNL, the company launched Swadeshi Samriddhi SIM cards, which offer 2GB of data, unlimited calling, and 100 SMS benefits in a day for Rs 144. At the moment, the SIM card is only available for employees and office bearers of Patanjali. After its official rollout, the company will be offering a 10 percent discount to customers on Patanjali products. Not just that, the SIM card will also be coming with medical insurance of Rs 250,000, and life insurance cover of Rs 500,000.