An important Adsense optimization tip which can make your highest Click Through Rate (CTR) ad block to attract the highest Cost Per Click (CPC) as well.
First impression matters and so does the first ad on your blog!
Well, using Google AdSense is pretty easy. Apply, get approval, paste ad code in your website and you’re in the online business! AdSense ads will being to appear on your webpages.
But harvesting the full potential of these ads requires a bit of more work and tweaking. You need to do a few things in order to optimize your ads and maximize revenue you get from them. Today, I will talk about the importance of the first Google ad in your webpage.
Please note that I said “in your webpage” and not “on your webpage”
What I mean is that I am not talking about the first ad that appears on top of the others. I am talking about the first ad code embedded in your HTML code.
Confusing?… Let me explain.
Let’s first understand why the first ad is important. Google’s ad serving algorithm tends to server high quality ads in the ad blocks that it first encounters in your HTML. This is to say that the first ad will get the highest quality ad (with high CPC etc.) and as we go down the HTML code of your page, the quality of ads will decrease.
With your experience and a bit of study of your click-through-rate (CTR) you should be able to determine which of the ads on your page is performing the best. This may OR may not be the first ad on your page. An ad’s performance depends on many factors.
It is possible, let’s say, that the third ad is getting the highest CTR.
Our objective is to make this third ad the first one –so that we can get best of both world (highest CTR on a highest CPC)
How to do this?
It’s simple. As we know that the ad serving algorithm scans the page from top to bottom, all we need to do is to place the highest CTR ad right below the <body> tag; so that this becomes the first ad block to be encountered by the algorithm.
But sometimes we face a problem. Migrating an ad block from one place to another may mean that the block will not fit in the new place. Let’s say your third ad is a 728×90 leaderboard ad. If you migrate this code right under <body> tag –your webpage design might get distorted because there the ad may not have the luxury of 728×90 pixel space.
The solution
The solution is to shift the code right under <body> tag but make the ad display where it always has been.
Enclose your ad code with div tags
1 <div id="ad1">
2 Insert your ad code here
3 </div>
Now style this div with position:absolute and give it top and left coordinate in order to position it in the place where it has been living all the time before. For example:
1 #ad1 {
2 width: 728px;
3 height: 90px;
4 position: absolute;
5 left: 140px;
6 top: 350px;
7 }
One more AdSence tip: When you will make the div absolutely positioned –the content below it will push upward. So, after removing the ad block from its original place –you would need to place an empty div of the same size at that place. This blank div will act as a placeholder and would keep the content below from shifting upward.
Did you find this AdSense tip useful? Please let me know if it worked for you. Also, it would be great if you could share any other AdSense tip with us. Needless to mention, your questions are always welcome.
Thank you.
First impression matters and so does the first ad on your blog!
Well, using Google AdSense is pretty easy. Apply, get approval, paste ad code in your website and you’re in the online business! AdSense ads will being to appear on your webpages.
But harvesting the full potential of these ads requires a bit of more work and tweaking. You need to do a few things in order to optimize your ads and maximize revenue you get from them. Today, I will talk about the importance of the first Google ad in your webpage.
Please note that I said “in your webpage” and not “on your webpage”
What I mean is that I am not talking about the first ad that appears on top of the others. I am talking about the first ad code embedded in your HTML code.
Confusing?… Let me explain.
Let’s first understand why the first ad is important. Google’s ad serving algorithm tends to server high quality ads in the ad blocks that it first encounters in your HTML. This is to say that the first ad will get the highest quality ad (with high CPC etc.) and as we go down the HTML code of your page, the quality of ads will decrease.
With your experience and a bit of study of your click-through-rate (CTR) you should be able to determine which of the ads on your page is performing the best. This may OR may not be the first ad on your page. An ad’s performance depends on many factors.
It is possible, let’s say, that the third ad is getting the highest CTR.
Our objective is to make this third ad the first one –so that we can get best of both world (highest CTR on a highest CPC)
How to do this?
It’s simple. As we know that the ad serving algorithm scans the page from top to bottom, all we need to do is to place the highest CTR ad right below the <body> tag; so that this becomes the first ad block to be encountered by the algorithm.
But sometimes we face a problem. Migrating an ad block from one place to another may mean that the block will not fit in the new place. Let’s say your third ad is a 728×90 leaderboard ad. If you migrate this code right under <body> tag –your webpage design might get distorted because there the ad may not have the luxury of 728×90 pixel space.
The solution
The solution is to shift the code right under <body> tag but make the ad display where it always has been.
Enclose your ad code with div tags
1 <div id="ad1">
2 Insert your ad code here
3 </div>
Now style this div with position:absolute and give it top and left coordinate in order to position it in the place where it has been living all the time before. For example:
1 #ad1 {
2 width: 728px;
3 height: 90px;
4 position: absolute;
5 left: 140px;
6 top: 350px;
7 }
One more AdSence tip: When you will make the div absolutely positioned –the content below it will push upward. So, after removing the ad block from its original place –you would need to place an empty div of the same size at that place. This blank div will act as a placeholder and would keep the content below from shifting upward.
Did you find this AdSense tip useful? Please let me know if it worked for you. Also, it would be great if you could share any other AdSense tip with us. Needless to mention, your questions are always welcome.
Thank you.
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