The competitive, yet creative on-demand entertainment market in India has just got a new competitor in the form of Paytm.As per reports coming in, Paytm has decided to become a player in the game of content, and will offer several on-demand entertainment options for their 200 million+ daily app users.
With this, Paytm will now directly compete against names like Amazon Prime, Netflix, Hotstar and others, who are doing everything to stay ahead of the crowd.
In a related news, Facebook TV will soon hit your newsfeed, starting August.
Paytm’s Content Gamble: TV Shows, Live Matches, News And More
A section for content would be soon introduced in the Paytm app, which will offer live matches, news, TV shows and more.
In fact, they have already started collaboration with various content partners for delivering on-demand content, which includes: (as per preliminary reports)
- SonyLiv for TV shows
- FunkYou for short videos and astrology shows
- Yupp TV for live news
- NewsAPI for syndicating global news content
- Powerplay Cricket for Java based games
As per an unnamed source, Paytm will try to monetize the millions of users who throng their app daily for various purposes. He said, “Paytm has such a massive daily active user base and this content will appeal to them. Also, it is an opportunity for any content provider to get access,“
This comes after Paytm partnered with Alibaba-backed Hong Kong Stock Exchange listed AGTech for establishing a gaming company in India.
Interestingly, Alibaba based C2C marketplace Taobao too launched exclusive web series in march this year, to tap the content market.
Facebook TV This August On Your Newsfeed
Meanwhile, Facebook, whose focus right now is videos, have almost completed their preparations for launching their own TV shows, which would be directly broadcasted on your newsfeed.
As per reports coming in, Facebook has asked their content partners to provide first episodes of 5-10 minutes short TV shows, tailor-made for their audience, called as ‘Spotlight shows’.
We had earlier reported their intentions to launch longer version, 20-30 minutes TV shows in June. Now, the longer version would be launched after the shorter version trial run in August. The base has been created, as they have already launched apps for Apple TV, Samsung Smart TV and Amazon Fire TV.
The reports state that Facebook’s TV shows would be something in the middle of Youtube’s content and Netflix, HBO exclusive shows.
Facebook has declined to comment as of now.
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